p 41 - "every communicative situation has three parts: a speaker/writer (the encoder), and audience (the decoder), and a topic" - I think this is so important to keep in mind. So frequently, our own voice is lost when we try to incorporate outside sources. Also, we forget our target audience and this deters people from continuing to read if they do not understand what is being said. Sometimes, even the topic of intent disappears unintentionally.
p 43 - "a fact is a claim that an audience will accept as being true without requiring proof...An opinion is a claim that an audience will not accept as true without proof" - I hadn't really though about this in this sense before. Even thought this is not the best explanation, it will help me decide how to argue or communicate each of my ideas.
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